Category Manager: Gardening Tools and Accessories

Warminster, PA
Full Time
Marketing
Manager/Supervisor

Category Manager: Gardening Tools and Accessories
Reports to: CMO
Job Summary
At Burpee, we’re proud to offer innovative products that inspire and enable all gardeners to be successful. To help us continue to grow and evolve our general merchandise category (includes fertilizers & soils, seed starting trays & kits, tools, grow lights, gardening accessories, and more), we’re in search of an experienced product manager with strong instincts and passion for the home gardening space and the ability to identify opportunities for innovation.

This role creates an exciting and timely assortment that meets or exceeds sales volume and profit goals. As an ideal candidate, you will have a keen eye for gaps in consumer product offerings and the innovative mindset to fill them. You have a proven ability to own a category, strategize and execute the full lifecycle of product production — from conception through release. You have a commercial mindset and know how to ensure that your portfolio meets the needs of differentiated customers and consumers. You have experience leading cross-functional execution and commercialization of products that improve consumer experience and grow market share, consistent profitability, and brand recognition.

Key Responsibilities

  • Build and manage a detailed long-term vision and product pipeline for the company.
  • Synthesize market trends, consumer needs, and category performance into coherent and actionable strategies that align with the brand's ethos and business goals.
  • Collaborate closely with operations, marketing, and planning teams to develop accurate sales forecasts, profitability goals and production plans.
  • Own product P&L, set cost assumptions, and meet margin requirements.
  • Lead product pipeline meetings and maintain project management tools for measuring and addressing status and deliverables.
  • Develop action plans that drive category specific growth and increase profitability.
  • Analyze consumer needs and current market trends, with an eye towards optimizing the portfolio for a variety of gardener profiles.
  • Assess current competitor offerings and seek opportunities for differentiation.
  • Appraise new product ideas and strategize appropriate to-market plans.
  • Drive the commercial execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.
  • Collaborate closely with operations, purchasing, marketing, creative, and retail sales teams on the development, quality assurance, and release of products and balance of resources to ensure success for the entire organization.
  • Analyze market data to develop sales strategies and define product objectives for effective marketing communications plans.
  • Hit all calendar milestones in the product development process to secure on-time deliveries.
  • Develop presentations for product launches to be used for internal and retail partner communication.
  • Develop product positioning and messaging that differentiates Burpee and its features across primary market segments and channels.
  • Analyze and react to current business trends, actively pursuing emerging opportunities and pivoting strategy, when appropriate, to mitigate risk.

Skills & Qualifications
• B.S. Degree in related field.
• 5-7+ years’ experience in a product management, category buyer or product marketing role in gardening or adjacent category
• Proven experience overseeing all elements of the product development lifecycle
• Ability to approach projects both strategically (big picture) and tactically (details)
• Strong, results-oriented project management skills
• Previous experience delivering finely turned product marketing strategies
• Self-starter with an entrepreneurial spirit, able to work independently and collaborate with cross-functional teams towards success
• Experience at a fast-paced online and retail consumer goods company (a plus)
• Demonstrated Proficiency with Microsoft Office Suite and project management tools
 

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